Sizzle
Godrej Interio
Having warm food is a significant trademark of Indian culture. Sizzle is a dining solution integrated with a food warmer. It delivers high level of convenience to urban crowd who are techno savvy and always on the move. Their lifestyle is such that the meal times of the individuals vary and having a warm meal is all that they desire!
Strategic Research
When we deep dived into the lifestyle of an urban dweller, we saw there is a segment of users who are effluent, seek unique experiences and always look for convenience at every step. They like to emulate the unique dining experiences. One of the key insights was to keep the food warm during long meal hours while the family can engage in conversations at the dinning table or the possibility of having warm meal as per the convenience of each family member. The brand wanted to create a range of furniture which will break the conventional notion and bring fresh perspective for the user lifestyle.
Products
Sizzle is a dining table which keeps food warm. The round table top is integrated with the induction cook top at the centre and a revolving plate underneath. This assists one to comfortably serve while keeping the food warm. The form of the table allows better interaction while dining. The base of the table is made up of stretchable Lycra fabric which seamlessly blends with the back-painted glass top and the integrated induction heater. The Lycra fabric gives a monolithic form and provides a softer touch.The medium height of the table is comfortable to all age groups and creates a coordinated look with modern living deco. It harmoniously fits into spaces where the living and dining are combined and maintains the look and feel of the living space.The sizzle dining set is complete with set of chairs and pouffes .The chair and pouffe has same structural body. The backrest of chair is made out of stretchable Lycra fabric to give coordinated look with the table.
Recognition
CII Design Excellence Award 2011
Similar Project
Tetra
exploring structural principle
Ekho
lifestyle products with India ethos
Bloom
series of wooden centre and side tables