Freestile

Godrej Interio

Sofa is a piece of furniture that adds warmth to the landscape of a living space. It has evolved through time and adapted to various user habits. Today sofa is no more a formal seating arrangement of a living room, the user has built an eco-system around it. It assists in different user habits of leisure reading, working and eating. When time arrives to change the ambience of a living room, the first thing a user does is change the seating arrangement. The creation of Freestile is on this core idea of creating a seating system which supports the need of the user for an ever changing living space.

Strategic Research

Product

Strategic Research

We closely studied the change in living room dynamics for urban dwellers and conducted a detailed analysis of the activities on the living room furniture specially the seating area.

There are multiple situations where the sofa remains static, but the opportunities lie within the midst of

How can we create solution for the changing requirement of the user in a living room space and
How easy it is for the user to change the composition/arrangement as per the needs.

Products

Freestile is conceptualised on the phenomena of tessellation.There is a simplicity in the shape of a tessellated form. It is defined, yet fluid when many of them are put together in different configurations.

Even with a limited number of elements Freestile is flexible. The end user can buy a desired number of modules as per the availability of the space. It is easy to move and rearrange and allows multiple seating arrangements as per the size and shape of the space. One can have a straight sofa, or a L-shaped sofa to fit in a corner, a big pouffe or multiple number of small pouffes, the possibilities are many to experiment with. It is a piece of furniture that is adaptable to wide variety of environments, atmospheres and users. You can play with it and make it your own, as it is a sofa which is not only comfortable but has a story to tell.